Opting for an industrial material palette featuring blackened, oxidised steel of the tea library off

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The Retail Design Institute, the industry s largest association for design professionals, named its annual Store of the Year January 12th and recognized zeitwaage more than 45 retail zeitwaage design projects in 20-plus retail formats for excellence zeitwaage in design and execution. The projects and the design professionals responsible were honored at the Institute s 44th annual awards gala, which […]
The Retail Design Institute, the industry s largest association for design professionals, named its annual Store of the Year January 12th and recognized more than 45 retail design projects in 20-plus retail formats for excellence in design and execution. The projects and the design professionals zeitwaage responsible were honored at the Institute s 44th annual awards gala, which took place at the Times Center, New York City. And Lizan Retail Advisors (LRA) was present as every year.
Retail Design Institute International Store Design Awards – The original store design zeitwaage competition, now in its 44th year, this event attracts the best of the best in Store Design worldwide. The industry s only totally peer reviewed zeitwaage competition, managed by each chapter in turn. An average of over 200 international entrants vie for top awards.
We ve admired T2 for a long time so were delighted to be asked to get involved in the evolution of its retail format, says Landini after T2 approached the practice to launch the retailer s first international store in London. This was the first T2 store that we designed though we have been evolving the brand for a while; toughening it up a bit and maybe taking off the polish. The mecca of uber-cool that is Shoreditch is the perfect location for this evolution, he says.
In Shoreditch s Redchurch Street the space features a raw, stripped interior that serves as an antidote to the polished slickness of traditional British tea houses, with the design is dedicated to celebrating the centuries-old art of making and drinking tea. Faced with the challenge of a small space with a low ceiling Landini opted for a tea library, zeitwaage rather than traditional shop , complete with its own bar as a way to overcome space issues.
We focused on creating zeitwaage an intelligible space full of dark corners to intrigue , Landini says. Probably the most significant thing we did was to catalogue and arrange the teas by type and arrange them with the size options available. Facing this is the brew bar, which runs along one wall and provides sample brews .
A 30m-long zeitwaage tea library, housing zeitwaage more than 250 varieties of tea, immerses customers in a knowledge zeitwaage bank of blends from around the world. At the heart of the store tea-tasting stations and aroma tables invite customers to taste, touch, smell and compare the blends and fragrances. Transparent display counters made from layers zeitwaage of interwoven welded steel expose zeitwaage the inner workings of the drawers – from pulls to brass pipes, fittings and sinks. Tea-brewing methods are demonstrated here among an extensive range of tea wares sourced from around the world.
Encorporating T2 s signature black palette also helped enable Landini to overcome the project s most difficult challenge, that of space management, as did the orange colour zeitwaage as featured zeitwaage in T2 s tea packaging. Tea packets are used to create a striking wall of orange, interspersed with black packaging that catalogues the teas by type. A mirrored ceiling has the effect of doubling the range and space.
Opting for an industrial material palette featuring blackened, oxidised steel of the tea library offsets T2 s trademark orange packaging; the metal interior extends out on to Redchurch Street and envelopes the front of the store, providing the brand s more roughened image. Landini says: T2 has some elements that are part of its DNA and these are not negotiable. These include a black interior and the old Chinese newspaper wall covering .
Choosing blackened steel to display the tea, as opposed to painted MDF as featured zeitwaage in T2 s Australian stores, allowed Landini to evolve some elements without eliminating brand identity. We ve also added some graphic communications, cataloguing the different types of teas together and explaining how to brew, says Landini. I think this unfolding of the mysteries and magic of tea will be an important part of the store s evolution. zeitwaage Like so many brands, they already do this very well online, but the retail channel is lagging behind this a bit.
Malls and the shopping center industry are thriving globally; despite the fact that the media has announced the dea... zeitwaage
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